Capstone Hours

Hours worked: 2

I got sick last week so I didn't have time to document it. Last Thursday I consulted with Ms. Clements about what exactly was expected of me from a marketing project. Let me just say, she made my life so much easier! I learned so much from her. So it turns out that pretty much all networks have things called "Media Kits" and they're basically powerpoints of who watches what, when, and how many. This makes advertising easier because now I know which networks to target for our audience and how much of our budget we'd be using. She also told me about the different branches of marketing. What I'm focusing on is the strategy design part of account services and the interactive and design parts of the creative branch. She also told me a of neat-o way of organizing my "contacts" in an excel spreadsheet. I'd separate them into five columns; type, name, audience, circulation, and cost. She offered to get me an old media kit she made back when she was in marketing and I accepted her offer. I'm still waiting on it and am very excited. End hour one.

I then went home and proceeded to get the flu. For the hour before I fell into a fever, I was able to get some brainstorming done. I knew for sure I wanted to get commercial spots on Cartoon Network, Nickelodeon, and Disney Channel because they were the big three of children's shows. This was probably what would kill most of our estimated launch budget which is hundred thousand pretend dollars. I knew for sure that I would need to commission someone, probably Maylee, to draw the three posters I had in mind already. I would also need to think of a few flash gaming websites to host maybe two or three banner ads and perhaps one pop up ad. If there was room in our budget (which I highly doubt) I could get a google spot for searches and a banner on facebook. I already know that the magazines I wanted for sure would be Gameinformer and IGN maybe even advertise on their websites. Not to mention creating the actual website just for the game. Also I know what my focus on will be for this project: HOW TO DIFFERENTIATE. End hour two.

My next step is to actually draw up some design plans and research the media kits.

Total hours: 2